What's the Difference Between a Small Business Coach and a Consultant?

I strongly believe you need both a small business coach and a small business consultant to help you with your business. It's optimal if you can find both skills-set in one person.

Here's why.

 

Working with a Small Business Coach

Like a sports coach, a small business coach works on bringing out the best that's already inside you. In small business coaching, we focus on the “bigger picture” of what it is you want to create for your business (and your lifestyle), and talk about what will keep you motivated to move forward on your dreams, goals and tasks.

Together, we focus on developing YOU to your highest potential, as well as developing your business. I encourage you, support you, applaud you, empathize with you. I help you to discover honest insights into where things aren't working. I help you tap the “wisdom within.”

What Does a Small Business Coach Work on with You?

  • Accountability

  • Action Planning

  • Brainstorming

  • Clarity

  • Distraction

  • Fear

  • Focus

  • Follow-up

  • Implementation

  • Limiting beliefs

  • Motivation

  • Overwhelm

  • Purpose

  • Self-sabotage

  • Structure

  • Time management

  • Vision

The net result of small business coaching is that you create a fool-proof plan for moving forward and the coach partners with you to support you in actualizing that plan in your self-employed business.

 

Working with a Small Business Consultant

As a small business consultant, I come to the partnership as an expert, whether it be in small business marketing, web design, strategy planning or growing a business. I teach you skills, like better systems for your business or better Internet marketing techniques. After careful discussion and analysis of what results you're looking to achieve, we create a plan of action for you to move forward on your projects. The focus of consulting is to get projects and tasks done that will enhance your business.

 

What Does a Small Business Consultant Work on with You?

  • Business planning & strategy

  • Service/product offerings and pricing

  • Direction of business

  • Delegation/dealing with staff and sub-contractors

  • Lead generation

  • Closing the sale

  • Traditional marketing planning

  • Internet marketing planning

  • Project planning

  • SEO

  • Setting up eCommerce

  • Social Media marketing

  • Systems for running your business

  • Website planning

 

 

This Analogy Might Help Shed Some Light

There is a good analogy that illustrates the difference between a small business coach and a consultant:

A business coach will help you understand how and why you ride a bicycle, help you to determine what's holding you back from riding properly, and jog along next to you as YOU ride.

A business consultant will explain why one bike is superior to another, teach you how to ride the bike, and if necessary, ride the bike for you.

Which One is Best for You? You Need Both.

Which one is best for you is based on your needs and values, as well your time constraints and deadlines.